Facelove Lipstick AI Campaign

A lot of AI imagery still looks like AI, and I don’t think that’s a tool problem. Most of the time it’s a direction problem, and without a clear idea behind the frames the images never feel like they came from a real set. For this lipstick campaign I approached it the way I would a studio shoot. A saturated yellow backdrop, water on the skin and hair, and a hard flash, so a soft nude shade could still hold attention and the whole set would feel like one day on set.

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